About us

About Us At Because, our mission is to empower older adults to lead independent and fulfilling lives. We started in 2017 with a simple goal – to make it easier for older adults and their families to access the products they need. Today, we are on our way to becoming the #1 trusted brand for older adults – a fast-growing and often overlooked user segment. Our commitment to excellence has earned us recognition as an Inc. Best in Business 2022 honoree, Inc. Best Workplaces 2025 honoree, and our products have been featured in Forbes, CBS, and Fast Company. We’re also proud to be a Certified Great Place to Work, reflecting our dedication not only to our customers but also to our team. Since our founding, we have helped over 1 million customers get the products they need to live at their best. Because products can be found online at BecauseMarket.com, Target.com, Amazon, CVS, and Walmart. We’ve raised over $70M in funding from top VC firms, including Index Ventures and Khosla Ventures, and we are grateful for the support from our customers, partners, and investors. Learn more about us at https://becausemarket.com/pages/careers.