Haier Smart Home, the number one Company globally in major appliances, has released its financial results for 2021 fiscal year, reporting a double-digit growth of 15.8% year-on-year*, with sales revenue of RMB 227.5 billion. Profitability increased to RMB 13.1 billion, a 47.1% year-on-year growth. Business in overseas markets achieved record-high revenue and profitability: revenues reached RMB 113.7 billion, a 13% increase in turnover over 2020.
Haier Europe, which is headquartered in Italy, achieved sales revenue of RMB 19.74 billion in 2021, an increase of 20% year-on-year. It now represents the #4 home appliance manufacturer in the region with 8.1% market share, while Haier Smart Home remains #1 brand in the world in the large household appliances sector, confirming its podium position for the thirteenth consecutive year**. In 2021, the Haier brand continued to grow in price index and constantly outperformed the industry in market share growth. Haier Europe is consolidating its leadership in the field of connectivity and IoT with a strategy aimed at taking the Company to the top three home appliance manufacturers in Europe. The robust revenue and profit margin growth were attributable to meeting the needs of diverse user groups with the optimization of its multiple-brand portfolio - Candy, Hoover and Haier. Haier Europe improved user experience with innovative products, where the proportion of high-end sales in Europe increased by 5 percentage points.
Haier Europe, which is headquartered in Italy, achieved sales revenue of RMB 19.74 billion in 2021, an increase of 20% year-on-year. It now represents the #4 home appliance manufacturer in the region with 8.1% market share, while Haier Smart Home remains #1 brand in the world in the large household appliances sector, confirming its podium position for the thirteenth consecutive year**. In 2021, the Haier brand continued to grow in price index and constantly outperformed the industry in market share growth. Haier Europe is consolidating its leadership in the field of connectivity and IoT with a strategy aimed at taking the Company to the top three home appliance manufacturers in Europe. The robust revenue and profit margin growth were attributable to meeting the needs of diverse user groups with the optimization of its multiple-brand portfolio - Candy, Hoover and Haier. Haier Europe improved user experience with innovative products, where the proportion of high-end sales in Europe increased by 5 percentage points.