You can apply to this topic only if you are attending the course of “E-Business” (Prof. Andrea Rangone).

Registrations closed.

If you are interested in  participating to the Vodafone Youniversity Contest you can apply now to the only topic available yet: Marketing/innovation

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Brief

Contest description: provide recommendation to an Italian TelCo Operator ("Alpha") on whether to deploy (and to which extent) the 4th generation network (also named LTE)

How: scenarios analysis covering both qualitative and quantitative aspects

- Examples of qualitative aspects include (but not limited to) market positioning, analysis of competitive advantage, marketing mix vs customers' needs, etc.

- Examples of quantitative aspects include (but not limited to) NPV valuation (DCF) of different scenarios vs base case, etc.

 

Deliverable:

- Power Point Presentation: 8-12 slides, additional backups when / if required

- Presentation should include (but not limited to): executive summary, opportunities and potential threats for Alpha, market positioning, competitive positioning, analysis / evolution of marketing mix according to current and future customers' needs, description and NPV valuation (through DCF) of different scenarios vs base case, final recommendation and closing remarks

 

This final output can be written either in English or in Italian.