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Possible Service Targets

Students: are complementing the existing learning material with a new, unique set of learning tools

Instructors are using the service as a support tool for their classes.

Parents are helping their kids prepare via the service

 

Your task

Lead the innovation in the education industry by creating a new, digital learning environment by providing future service customers with a new set of tools to learn

The service/proposition is aimed at students for primary/secondary schools (no university)

The service must have a premium (paid for) business model component, however "creative" hybrid solutions (e.g. freemium, donation...) are encouraged

 

Your deliverables

§ Define service/proposition concept and value proposition

 

§ Identify key features and define how customers will use it (e.g. user experience, use cases, "a day in the life...)

 

§ Define what needs to be done to build-it and eventually which partnerships/"ingredients" will be needed

 

§ Specify Vodafone role in the proposition and how the service could help Vodafone achieve his business objectives

 

§ Formulate a go-to-market strategy identifying:

    Ø The target (e.g. should we promote the service to the students or the parents?)

    Ø The message (how are we going to communicate it)

    Ø The most appropriate communication channels

    Ø Cooperation/co-mktg initiatives with key stakeholders

 

§ Define main service revenue streams and a high-level business case

 

This final output can be written either in English or in Italian.